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Robert Roberts
Social Media
Sample Recipient
Sample Company
Social Media Marketing Proposal Template

Proposal for Social Media Marketing Program


July 17, 2013


Prepared for:

[Customer First/Last Name], [Customer Title]

[Customer Company]

[Customer Address]

[Customer City, ST ZIP]

[Customer Phone]



Prepared by:

[Provider Contact/Rep. First/Last Name]

[Provider Company]

[Provider Address]

[Provider City, ST ZIP]

[Provider Phone]

[Provider Website]

[Provider Contact Email]


[Provider Company] (hereafter known as the Provider) is pleased to submit a proposal for [Customer Company] (hereafter known as the Client) a Search Engine Optimization (SEO) program. This proposal describes the program elements, services, terms, and schedule for the SEO program.

About [Provider Company]

[Provider Company] is a top provider of expert social media marketing services. We have over [5] years in delivering social media services, and a long list of satisfied customers. We will be happy to provide additional references upon request.

Our goal is to provide a comprehensive social media program that integrates smoothly with other marketing and adverting programs and messaging, whether on-line or on other media.

The Provider will not engage in posting inauthentic reviews on review sites like Yelp and Yahoo as part of the social media program. Such activities are generally considered unethical and not part of legitimate social media work. The Provider will, however, assist in creating or improving descriptions of the Client’s business available on these sites.

Jenny Jones

After several positions in marketing and business management, Tina found that online marketing was the niche for him. With years of experience working with both corporate level and local business clients, Tina is looking to continually extend her SEO & Social Media portfolio to companies looking to grow in the online marketing world.


Education: Bachelors of Business Administration & Economics from ACME College (2007)

Experience: Currently works as a Social Media Marketer for ABC Digital Marketing, and has worked in the marketing and management field for 6 years.

Philosophy: The internet has brought a huge amount of potential for companies of all sizes. However, there are also a lot of companies just trying to push packages. You need a professional who will provide what you need, but will also make sure that you don't spend needlessly on things that you don't need.

Robert Roberts

I deliver eye-catching, sales-bringing, message-passing website designs that effectively meet your needs! The best part of it is that my prices are very reasonable, it's at a good price and excellent quality.

We offer Joomla and Wordpress web design, which are dynamic, database-driven sites managed by the most popular Content Management System on the market. With this

powerful CMS you will be able to log in to an administration interface and manage your site like a pro. You can control publishing, access, layout, forms and a host of other things on your website.


Social Media Marketing Program

This proposal is for a comprehensive and coordinated campaign to build a social media presence on the popular social media outlets, particularly facebook, Twitter, and Youtube, but can include other social media outlets as well. Social media provides the opportunity to build brand awareness, transmit messages to key audiences, and drive website traffic at very low cost, therefore offering big returns through more leads and prospects which in turn promote sales and revenue.


Effective social media marketing takes quality and consistency over time to build interest and a following. This section describes the activities that will be part of the social media marketing program over a six month social media program.


Determine Social Media Strategy: Review the Client the short term and long

goals in using social media. Create an overall plan for initial and on-going social media activities and responsibilities and for key messaging strategies.



Create/Update Accounts: 

Create facebook, Twitter, youtube channel, blog post site/area, and other social media accounts, or update any existing accounts/blogs as needed (i.e. improved profile images and descriptions). This includes applying existing logos and marketing graphics or creating original profile content if required.


Initial Activity: Transmit initial and introductory message over the selected social media outlets. Sustain extra activity during start-up period.


Sustained Activity: When the initial social media activity is complete, regular activity must be sustained according to the social media marketing plan. Weekly or monthly sessions with the client are held to brainstorm ideas, topics, and messages for on-going activity, review social media results compared to the plan, and make adjustments as required.


Transition/Hand-Over: Once this program is complete, the social media marketing activity will be handed over to the Client marketing manager for long term activity. The provider will be happy to present an on-going sustaining proposal for social media marketing at that time.


Through all the activities, the Provider will present a professional representation of the Client’s business or organization that align closely with other marketing and branding efforts.

Services & Technology

The following services will be provided as part of the SEO program:

  1. The Provider will assign a social media project manager to ove rsee the program, be a major participant in activity creation, and se rve as a single point for program communication. The Provider project team may also consist of additional social media specialist, content providers, and other staff members who will contribute as the program requirements dictate.


  1. The Provider will ensure the following sustained activity takes place over the six month program:

    - Five to seven Twitter Tweets per week
    - Five to seven facebook actions per week
    - Five 3-5 minute videos uploaded to the youtube
    - One 200-400 word blog post per week.
  1. Project work will generally take place at the provider facilities, however the Provider project manager will coordinate regular on-site visits on client premises for meetings, evaluations, observations, reviews, testing, and other project purposes as needed.
  1. The Provider will use standard text and graphic technologies to develop social media content (i.e. Microsoft Word, Adobe Creative Suite).


The Provider will deliver the items/services listed above during a six month social media marketing program. Results will be monitored and improvement actions will take place as required.


A proposed timeline for the social media marketing program milestones are listed in Table 1.

Terms and Agreement


Product/Service Cost Unit Quantity Subtotal
Content Writing $45.00 Per Hour 20 $900.00
Facebook Page Creation $500.00   2 $1,000.00
Twitter Profile $250.00   1 $250.00
Social Media Marketing Management $75.00 Per Hour 20 $1,500.00
Social Media Setup Fee $500.00 One-time Fee 3 $1,500.00
Total: $5,150.00
Insert Line Item

Program payments will be invoiced as follows:


Initial Activity Complete .......................................................................... $2540.00

Five Monthly Payments for Sustained Activity of $600/month............... $3000.00

Transition/Handoff Complete.................................................................... $2500.00


The provider will invoice the client Net 15 at the completion of the listed program milestones.


Again, we are happy to present this proposal for your review. Upon acceptance of this proposal, the Provider will draft a comprehensive Statement of Work based of project requirements for your review that will serve as the project contract between the Provider and the Client.


If you have any questions or need additional information amended to the proposal, please let us know. You can reach me directly by phone at [Contact phone] or by email at [contact email].





[Provider Contact/Rep. First/Last Name]

[Contact Title]

[Company Name]

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